You are here: Home The Ceres Roadmap for Sustainability Company Performance Performance: Employees P5.3: Promoting Sustainable Lifestyles
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P5.3: Promoting Sustainable Lifestyles

Companies will promote sustainable lifestyle choices across their community of employees through education and innovative employee benefit options.
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Increasingly companies, such as Seventh Generation and Bank of America, are offering employees incentives to encourage sustainable purchasing decisions. For example, Seventh Generation provides support to those who purchase hybrid vehicles or solar energy systems for their homes, while Bank of America reports that in 2011 it reimbursed 870 employees $3,000 each for their purchases of hybrid vehicles.

Check out Roadmap in Action for more examples of how companies are implementing the Ceres Roadmap.

Companies should devote resources to employee education on sustainability and tools that empower them to take action at work and outside of work. Results from these efforts should be tracked and quantified to identify effective programs and to support continuous learning.

Where information alone does not promote action, incentives can fill the gap. Companies should look at innovative ways to encourage people to act in ways that promote sustainability. Companies, for example, might offer socially responsible investment options on 401(k) plans, or pay for services that help improve home energy efficiency.


In The Road to 2020: Corporate Progress on The Ceres Roadmap For Sustainability, we evaluated 600 of the largest U.S. companies on their progress towards meeting the expectations laid forth in the Ceres Roadmap for Sustainability using data compiled and analyzed by Sustainalytics.

For this first report it was not possible to capture all of the data required to fully assess all of The Ceres Roadmap expectations.  For some Ceres Roadmap expectations, companies are not yet disclosing the information needed to assess their progress and in other cases, we did not have access to the type of data needed to adequately assess corporate progress.

We will be looking at additional indicators in the future to capture the meaning of the expectations more completely and will develop new indicators to capture data as it is more readily disclosed by companies.