Less is More: The Argument for Energy Efficiency
In this episode, Diana Farrell, Director of the McKinsey Global Institute, makes the case for investing in energy efficiency.
An interview with Diana Farrell, Director of the McKinsey Global Institute
(March 2, 2008) To mitigate the worst effects of global climate change, we need to reduce our emissions of greenhouse gases. One of the cheapest ways to reduce emissions is to reduce our demand for energy by promoting better efficiency in our industrial processes, our homes and our appliances. But can businesses and investors make money by reducing demand?
Diana Farrell, Director of the McKinsey Global Institute, made the case for investing in energy efficiency at the recent UN/Ceres Investor Summit on Climate Risk.
[Photo: Armistead Booker; Music: Vieux Farka Toure "Tabara" from Vieux Farka Toure (Modiba 2006) Radiohead "Weird Fishes/Arpeggi" from In Rainbows (Self-release, 2007)]