Leading Computer Firm Endorses Ceres Principles
Penguin Computing and the Coalition for Environmentally Responsible Economies (Ceres) jointly announced today that the fast-growing Linux Solutions company has joined Ceres. "We are committed to environmentally responsible business in the strongest sense; it's the right way, and the only way, to do business" says Sam Ockman, President and Founder of Penguin Computing. "The Linux community has already shown the world a new way of making software; we now want to help Ceres show the world a new way of doing business." According to Brad Sperber, Ceres' Director of Coalition Programs, "we are delighted to form an alliance with Penguin Computing. Building creative and constructive links with public interest groups and investors is an important characteristic of leadership firms. We hope that this partnership can provide a model of environmental innovation for the computer industry."
Penguin Computing was the first company to exclusively sell computers running only the Linux operating system. By endorsing the Ceres Principles, Penguin Computing is making a voluntary commitment to long term, continuous, measurable improvement in environmental performance and to releasing an annual comprehensive environment report detailing the successes and challenges of their efforts.
"By signing these principles we have committed ourselves to greening our bottom line at the same time that we are growing it" says Allison Huynh, Executive Vice President of Penguin Computing.
Linux is one of the newest operating systems to encroach upon Microsoft's dominance of the Operating System industry. According to a recent story about the Linux System: "It involves the world's richest man, a band of idealistic computer programmers led by a former Finnish college student, and crazy ideas about software freedom and democracy that threaten the rich man's empire. If it succeeds, the movement would change the way future software gets written. It could also give computer users better programs, cheaper pricing, and a lot more choice over what runs inside their machines."
"The ideals that drive the development of Linux are not that different from the ideals that drive the environmental movement" said Nick Thompson, Director of Marketing at Penguin Computing.
Ceres was founded in 1989 as an alliance of investors and environmentalists in the aftermath of the Exxon Valdez accident. In a decade of organizing and activity, Ceres has grown to be the largest stakeholder coalition of its kind in the world. Coalition members include The Rainforest Action Network, Redefining Progress and The Sierra Club. Other companies that have signed on include Ben and Jerry's Homemade, Polaroid, and Bank of America.
Linux, the Unix-based operating system is available for free over the web. Linux is also developed using the progressive "open source" model which allows any user to modify the source code, the generally hidden DNA of the computer. For more information or to schedule an interview with Penguin Computing, please contact Dr. Andrew Kaufman at (415) 358-2618, or visit the Penguin Computing website at www.penguincomputing.com.