Recycling Made Easy
For years companies, like Timberland and Patagonia have been inviting customers to bring back their shoes or jackets for repair, and if beyond repair, recycling. Recently other apparel and footwear companies, such as H&M and Puma, are getting into the recycling game and are seeking out new ways to educate and engage the consumer.
Working with the Swiss company I:CO, H&M and Puma are encouraging customers to bring in their used—and even damaged—clothes and shoes to be re-used, re-purposed, recycled and in the case of some Puma products, composted. Launched in Spring 2013, the Puma InCycle line offers apparel and footwear products that are recyclable, compostable and 100% Cradle to Cradle certified. Those products, along with those that are more traditionally manufactured, can be brought back to the store at the end of their usable life. In the case of the InCycle line, those products are then either composted or recycled and turned into new products.
To encourage customer participation, in early 2013 H&M began offering customers a discount for every bag of clothes brought to its stores—whether the clothes are H&M products or not. The clothes are then either sent to a second hand store for re-use, repurposed into different products like industrial rags, or recycled into insulation for the auto industry.
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