CERES ROADMAP VISION
|Companies will make sustainability considerations a core part of recruitment, compensation, and training, and will encourage sustainable lifestyle choices.|
A loyal, productive and committed workforce is an essential resource for any company, perhaps its most valuable asset. Increasingly, highly educated employees are putting a premium on working for companies they believe are having a positive impact in the world. In 2012, Net Impact, a nonprofit organization for students and professionals interested in using business skills in support of sustainability impacts, surveyed over 1,700 university students and recently employed graduates. Sixty-five percent said they want to work for a company that helps make a better world, and 58 percent would take a pay cut to “work for an organization whose values are like their own.”
Indeed, any company aspiring to become a sustainable enterprise must engage employees at every level in the effort. Having a workforce aligned with corporate sustainability values also creates an environment in which innovation thrives, making companies more competitive in an age where managing sustainability risks and opportunities is a key to long-term success.
The Ceres Roadmap includes three expectations for how companies will engage employees on sustainability, focusing on recruitment and retention, training and support, and promotion of sustainable lifestyles. For this report, as in 2012, we were able to measure corporate performance against one expectation—Training and Support—evaluating how companies develop and implement engagement programs and formal training on key sustainability topics for executives and employees.