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P4.1: Business Model Innovation


Companies will Innovate Business models to Reduce Material Inputs and Prioritize a Transition to Sustainable Products and Services.
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Coca-Cola's “PlantBottle,” as the company has branded it, uses up to 30 percent plant-based materials in place of traditional plastic, reducing the carbon footprint of the bottle by 12-19 percent according to one life-cycle analysis.  Unlike other plant-based packaging material, the PlantBottle is entirely recyclable and can be processed by traditional facilities.  In 2011, Coca-Cola began licensing its packaging to Heinz, thus creating a new line of business for the beverage company—sustainable packaging.

Check out Roadmap in Action for more examples of how companies are implementing the Ceres Roadmap.

Businesses and stakeholders have begun to discover sustainable business value in re-conceiving the idea of a “product.” A key component of this is the transition from offering products to offering utilities or services. Thus, an increasing array of business software applications and data storage are being made available as online utilities – like “cloud computing” – instead of through desktop installation with its associated hardware demands.


In the The Road to 2020: Corporate Progress on The Ceres Roadmap For Sustainability, we evaluated 600 of the largest U.S. companies on their progress towards meeting the expectations laid forth in the Ceres Roadmap for Sustainability using data compiled and analyzed by Sustainalytics.

For this first report it was not possible to capture all of the data required to fully assess all of The Ceres Roadmap expectations.  For some Ceres Roadmap expectations, companies are not yet disclosing the information needed to assess their progress and in other cases, we did not have access to the type of data needed to adequately assess corporate progress.

We will be looking at additional indicators in the future to capture the meaning of the expectations more completely and will develop new indicators to capture data as it is more readily disclosed by companies.