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Add It Up: Measuring Impact, Minimizing Risk

For this podcast, Ceres sat down with Peter Williams, Chief Technology Officer for IBM’s Big Green Innovations division that aims to provide better real-time environmental data to help companies measure their impact and better manage risk.

Download: Add It Up: Measuring Impact, Minimizing Risk

An interview with Peter Williams, Chief Technology Officer for IBM’s Big Green Innovations


Add It Up(October 27, 2009) Companies are under increasing pressure to reduce the impact they have on their surrounding communities and the environment as a whole. But in order to minimize impact (and make limited resources go that extra mile), companies must adequately measure the impact their operations have on a wide variety of variables – from energy and water usage to packaging and transportation.

For this podcast, Ceres sat down with Peter Williams, Chief Technology Officer for IBM’s Big Green Innovations division that aims to provide better real-time environmental data to help companies measure their impact and better manage risk.

[Music: Richard Bishop, "Tennessee Porch Swing" from Polytheistic Fragments (Drag City, 2007) and Phoenix, "If I Ever Feel Better" from United (Astralwerks, 2000)]