McDonald's & Green Mountain Coffee Roasters Announce Partnership
BOSTON - McDonald's restaurants are partnering with Green Mountain Coffee Roasters Inc. to source, roast and package Newman's Own Organics Blend coffee exclusively for more than 650 McDonald's restaurants in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, Maine and Albany, NY. The new coffee will be available beginning Nov. 1.
Created exclusively for McDonald's, Newman's Own Organics Blend is made from Fair Trade Certified and organic specialty coffees. Green Mountain is an international leader in promoting fair trade in the specialty coffee industry.
"This exciting collaboration between two Ceres companies is a great example of how corporate social responsibility is becoming more deeply embedded in the core business practices of our nation's biggest companies," said Mindy S. Lubber, president of Ceres. McDonald's was approved as a Ceres company this fall and Green Mountain Coffee Roaster's in the summer.
"McDonald's is committed to providing our valued customers with the highest quality and best tasting products, as we have for the past 50 years," says John Lambrechts, general manager and vice president, McDonald's Boston Region. "We are partnering with Green Mountain Coffee Roasters to introduce a unique and exceptional coffee to meet the changing tastes and needs of our customers."
"This coffee is a member of the Newman's Own Organics family of coffees that has been our best selling line of new products in supermarkets," added Robert Stiller, president and CEO of Green Mountain Coffee Roasters.
About Green Mountain Coffee Roasters
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is a leader in the specialty coffee industry and offers over 100 coffee selections, including estate, certified organic, Fair Trade Certified, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters and Newman's Own Organic brands. Each year the company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. For more information, visit: www.GreenMountainCoffee.com.
McDonald's USA, LLC, is the leading foodservice providers in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald's, visit www.mcdonalds.com.
About Newman's Own Organics
Great tasting products that happen to be organic is the slogan of Newman's Own Organics. Founded by Nell Newman and Peter Meehan, they develop their products from certified organic ingredients. "We focus on the kinds of products we loved as kids, but take them one step further by using the highest quality of available organic ingredients," says Nell. Paul Newman donates all of his royalties after taxes from Newman's Own Organics to charitable and educational organizations. For more information, visit www.newmanownorganics.com.