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FOR IMMEDIATE RELEASE

Leading US and California Businesses Endorse California’s Clean Cars Leadership

Ad campaign backs new standards that will spark economic growth, create jobs

Business for Innovative Climate & Energy Policy (BICEP), a coalition of major American businesses, is saluting California’s efforts to accelerate nationwide adoption of innovative clean cars policies through a new ad campaign. These policies will drive job creation, save consumers billions at the pump and cut pollution more than 25 percent by the year 2030.
Jan 25, 2012

 

Business for Innovative Climate & Energy Policy (BICEP), a coalition of major American businesses, is saluting California’s efforts to accelerate nationwide adoption of innovative clean cars policies through a new ad campaign (click ad to enlarge). These policies will drive job creation, save consumers billions at the pump and cut pollution more than 25 percent by the year 2030.

BICEP, along with a group of other top California businesses and business organizations, has launched the advertising campaign supporting strong standards in advance of the California Air Resources Board’s vote this week to renew California’s landmark Clean Cars Program.

“No one ever won a race by throwing things into neutral or reverse,” said Anne Kelly, Director of BICEP. “California’s new Clean Cars Program will drive innovation and investment forward and create new opportunities for business. And that means economic growth and good new jobs for the people of California.”

Joining BICEP in the ad campaign are California businesses and organizations including Applied Materials, the California Ski Industry Association, Patagonia, Silicon Valley Leadership Group, and Small Business Majority.

“As business people, we know that constant improvement is key to success,” said Bruce Klafter, Managing Director-Worldwide Operations and Head-Corporate Responsibility & Sustainability, Applied Materials. “California is leading the way on Clean Cars yet again, and its actions will ensure that the state – and America - continue to grow our slice of the fast-growing, worldwide, multi-billion dollar clean energy sector.”

BICEP, a project of Ceres, is a coalition of leading consumer brand companies committed to working with policy makers to pass meaningful energy and climate legislation that will enable a rapid transition to a low-carbon, 21st century economy that will create new jobs and stimulate economic growth while stabilizing our planet’s fragile climate.

Ceres is an advocate for sustainability leadership. Ceres mobilizes a powerful coalition of investors, companies and public interest groups to accelerate and expand the adoption of sustainable business practices and solutions to build a healthy global economy. Ceres also directs the Investor Network on Climate Risk (INCR), a network of 100 institutional investors with collective assets totaling more than $10 trillion. For more information, visit www.ceres.org and www.incr.com.

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