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Ceres Conference is Backdrop for Ford

The Coalition for Environmentally Responsible Economies (Ceres) announced today that Ford Motor Company has endorsed the Ceres Principles, a ten-point code of environmental conduct.
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Nov 13, 2002

The Coalition for Environmentally Responsible Economies (Ceres) announced today that Ford Motor Company has endorsed the Ceres Principles, a ten-point code of environmental conduct.

Ford Motor Company Chairman William Clay Ford, Jr., made the announcement at the Ceres national conference. Ceres is a diverse network of investors, environmentalists, labor unions, and community advocates collectively representing more than $270 billion in invested capital.

Embraced by more than 50 companies including American Airlines, Coca-Cola USA, General Motors, Polaroid, and Sunoco, the Ceres Principles represent a voluntary commitment to continual environmental improvement that goes beyond the performance required by government regulations. Ceres sees this step as significantly strengthening the environmental commitment of Ford Motor Company, which withdrew from the industry-led Global Climate Coalition in December.

Ceres has been the leading advocate of corporate environmental responsibility since the group's inception in 1989. In order to become a corporate Ceres member, businesses must agree to the Ceres Principles, submit annual environmental reports, and support and practice the ethic of stakeholder engagement.

Robert Kinloch Massie, Ceres Executive Director, commended Ford's announcement. "Ford's endorsement of the Ceres Principles signifies a major step for both Ford and Ceres that will enable a new set of relationships to develop and advance both groups toward the mutual goal of environmental progress. We welcome the leadership that Bill Ford Jr. has shown on this action and others in an attempt to drive Ford Motor Company towards a sustainable future."

Ford's decision to endorse the Ceres Principles and participate in the Ceres network is the result of almost three year's worth of dialogue and fact-finding between the company and members of the Ceres Coalition, Ceres said. Participants in the dialogue included the Sierra Club, the American Baptist Churches and other members of the Interfaith Center on Corporate Responsibility (ICCR), a faith-based network of over 200 institutional investors.

Ceres is currently the convenor and secretariat of the Global Reporting Initiative (GRI), an international effort to standardize sustainability reporting that is currently being pilot-tested by more than 20 multinational firms including Ford Motor Company, Bristol-Meyers Squibb, British Airways, General Motors, Procter and Gamble, and Shell.

Related Ceres company: Ford Motor Company

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