You are here: Home Issues Water Agriculture AgWater Challenge
Document Actions
  • Print this
  • Email this page

Companies Rise to the AgWater Challenge

To inspire companies to address water risks in agriculture, Ceres and WWF launched the AgWater Challenge, a collaborative initiative to advance water stewardship and sustainable food-sourcing solutions in the food and beverage sector.

Climate change, population growth and water pollution are rapidly depleting global freshwater resources. These challenges, while devastating to people and the environment, pose major financial risks to food and beverage companies and their businesses. Supply disruptions, higher operating costs, growth constraints, and more will occur if water risks are left unchecked and unsolved.

To inspire companies to address these risks, Ceres and WWF launched the AgWater Challenge, a collaborative initiative to advance water stewardship and sustainable food sourcing solutions in the food and beverage sector. The sector uses more than 70 percent of the world's freshwater supply, largely for growing the food that we eat. Companies that make this food have the power to raise the bar for sustainable water use in farming.

Read our press release for more information.

Worldwide Ag Water Usage

What is the Goal of the Ceres-WWF AgWater Challenge?

The new, collaborative initiative aims to spur the world’s most influential food and beverage companies to make time-bound and measurable commitments to:

  • Reduce the water impacts associated with key agricultural commodities
  • Implement locally-relevant strategies to mitigate risk in agricultural sourcing areas with water scarcity and water quality concerns
  • Support and incentivize farmers and other agricultural producers to strengthen water stewardship

Which companies have been recognized as Ceres-WWF AgWater Stewards?

Seven companies have been recognized as Ceres-WWF AgWater Stewards for their commitments to address water risks in their supply chains: Diageo, General Mills, Hain Celestial, Hormel Foods, Kellogg Company, PepsiCo, and WhiteWave Foods.

Click here to read the new commitments:

 

AgWater Company Logos

Click here for a full summary of the AgWater Steward commitments.

What Makes a Company a Ceres-WWF AgWater Steward?

These seven companies met certain criteria in five areas of water stewardship, including setting time-bound and measurable commitments to reduce the water impacts associated with key agricultural commodities, implementing locally-relevant strategies to mitigate risk in agricultural areas where water is scarce or polluted, and supporting and incentivizing farmers to strengthen water stewardship practices. View the full list of criteria for the Ceres-WWF AgWater Stewards.

5 ingredients - AgWater - LinkedIn (USE THIS ONE)

Learn more about the five key ingredients of AgWater Stewardship.

Some companies were recognized as Ceres-WWF AgWater Stewards for making new commitments, while others were recognized for showing action in each of the five categories. Water stewardship is a complex journey and these commitments are not an end point, but rather milestones along that longer journey.

Going Forward

In 2017, Ceres will evaluate the companies’ adherence to their commitments through the release of its second “Feeding Ourselves Thirsty” report, which benchmarks global food and beverage companies on their water management practices.

In addition, WWF and Ceres will complete a more in-depth analysis of the companies’ water stewardship efforts and report on their progress in one year.

Questions? Contact Eliza Roberts at roberts@ceres.org.

Learn more about the thirsty business of agriculture.