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The New York Times: Stone-Washed Blue Jeans (Minus the Washed)
Nov 08, 2011
From the cotton field in rural India to the local rag bin, a typical pair of blue jeans consumes 919 gallons of water during its life cycle, Levi Strauss & Company says, or enough to fill about 15 spa-size bathtubs. That includes the water that goes into irrigating the cotton crop, stitching the jeans together and washing them scores of times at home. The company wants to reduce that number any way it can, and not just to project environmental responsibility.
Forbes: Businesses' Water Risks Are Growing — Ceres Unveils New Management Tool
Oct 24, 2011
Forbes blogger Erica Gies discusses the importance of the new Ceres Aqua Gauge tool, which helps companies and investors assess and manage water risk.