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Why Join?

It is more important than ever for the business voice in support of water stewardship in California to be heard. Connect the Drops provides a unique opportunity for companies to help foster sustainable water solutions as the state addresses the water management issues associated with both unprecedented, extended periods of drought and extreme precipitation - the new normal. By joining the campaign, your company joins a growing list of leading companies that know that there is a tremendous economic opportunity to be had in advancing a sustainable water future for California.

Why Now?

The growing visibility of water challenges - crippling drought interspersed with seasons of torrential rain - and increased public awareness of the issues has created a new urgency and renewed momentum for action:

1. Historic Weather Extremes - A Complex New Normal: In 2016, following five years of crippling drought, 95% of California was listed in “severe,” “extreme” or “exceptional” drought conditions. Yet the winter of 2017 has seen record breaking rain that has brought flooding and infrastructure failure. The economic costs associated with these weather extremes have been staggering.

2. Dwindling Groundwater Supplies: Groundwater supplies, which represent more than 40% of California’s water use, remain under tremendous strain as a result of years of drought and reduced surface water supplies.

3. Significant Legislative and Regulatory Momentum: Legislation passed over the last few years including the Open and Transparent Water Data Act and Sustainable Groundwater Management Act, issuance of the California Water Action Plan by the Administration, and voter approval of a water bond indicates that state lawmakers, the governor, and the electorate are increasingly supportive of ambitious efforts to advance sustainable water management. In addition, for the first time in history, the State Water Resources Control Board adopted mandatory water conservation requirements for urban water suppliers.

4. Strong Public Support: Since the onset of the drought, surveys by the Public Policy Institute of California have consistently found that Californians see water and drought as a critical issue facing the state, and most residents say people in their region are not doing enough to respond.

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