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Why Join?

It is more important than ever for the business voice in support of water stewardship in California to be heard. Connect the Drops provides a unique opportunity for companies to help foster sustainable water solutions in a time of unprecedented drought. By joining the campaign, your company joins a growing list of leading companies that know that there is a tremendous economic opportunity to be had in advancing a sustainable water future for California.

Why Now?

The growing visibility of water challenges and increased public awareness of the issues has created a new urgency and renewed momentum for action:

  1. A Drought of Historic Proportions: With 95% of the state in “severe,” “extreme” or “exceptional” drought conditions as of June 23, 2015, drought-related economic losses to agriculture are expected to tally $2.7 billion in 2015, with the potential for much larger economic impact as the drought continues.
  2. Dwindling Groundwater Supplies: Groundwater supplies, which represent more than 40% of California’s water use, are under tremendous strain as a result of the drought and reduced surface water supplies.
  3. Significant Legislative and Regulatory Momentum: Recently passed groundwater legislation, issuance of the California Water Action Plan by the Administration and voter approval of the new water bond indicates that state lawmakers and the governor are increasingly supportive of ambitious efforts to advance sustainable water management. In addition for the first time in history, the State Water Resources Control Board adopted mandatory water conservation requirements for urban water suppliers and has issued surface water diversion curtailment notices to various water rights holders.
  4. Strong Public Support: A June 2015 survey by the Public Policy Institute of California finds that Californians see water and drought as the most important issue facing the state, and most residents say people in their region are not doing enough to respond. 39% of respondents named water and drought as the most important state issue, followed by jobs and the economy (20%)
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