Virgin America's Flight Plan for Sustainability
Virgin America has pledged to make sustainability one of the company’s key considerations in the business decision-making process.
As America’s newest airline, Ceres member Virgin America is committed to finding new ways to lead the airline industry on environmental issues. The airline’s brand new fleet is one of the most fuel-efficient in the United States. Virgin America’s current environmental initiatives include a fleet and flight path analysis program to collect and analyze fuel burn data; operational programs that reduce carbon emissions; employee-focused green incentive efforts; and use of green guidelines in various procurement and operations decisions.
Virgin America utilized Ceres in the development of its sustainability principles. These principles include commitments to:
- Minimize greenhouse gas emissions and other harmful impacts on the environment from operations through efficient industry practices and efficient use of natural resources;
- Lead the airline industry towards a more sustainable future by collaborating with industry leaders, policy makers and other stakeholders to embrace progressive approaches and technological advances;
- Motivate and/or reward environmental excellence amongst all suppliers, customers, and business partners.
The company’s CEO David Cush has pledged to make sustainability one of the company’s key considerations in the business decision-making process.
|“As the only California-based airline, our goal is to not only make flying domestically a little more fun, entertaining and stylish, but also more environmentally responsible,” said Cush. “Ceres is a key partner in our efforts to make sustainability a core part of our business model.”|