Timberland: Raising the Bar on Sustainability Disclosure
Timberland's unique “Nutritional Label” discloses the impact of its footwear with regard to climate, chemical use, factory conditions and resource consumption.
Timberland joined forces with Ceres to fortify its efforts as a sustainability leader and gather valuable stakeholder input. Ceres convened a customized stakeholder team consisting of investors, environmental leaders, and representatives of other public interest groups who together have helped Timberland identify and achieve its environmental and social performance goals through targeted feedback and creative ideas.
In 2006, for example, stakeholders reviewed Timberland’s “Green Index” and “Nutritional Label,” which measures and discloses the impact of its footwear with regard to climate, chemical use, factory conditions and resource consumption. The labels are prominently displayed on all company footwear. Eco-labeling is just one of many progressive initiatives that Ceres and Timberland have initiated together.
Ceres and stakeholders have also provided valuable feedback on groundbreaking online innovations in transparency and engagement, including:
- Quarterly CSR reporting, which allows stakeholders to offer feedback in response to updated performance data regarding the company’s energy, product, workplace and service goals
- Quarterly stakeholder conference calls with CEO Jeff Swartz focused on Timberland’s CSR strategy pillars
- Voices of Challenge, an online platform for stakeholders to candidly discuss key issues as they relate to Timberland’s four sustainability pillars.
Timberland’s commitment to stakeholder engagement has helped embed innovation across the company and the entire footwear industry. It has helped make the Timberland brand increasingly synonymous with social responsibility and transparency.
“Stakeholder engagement is vital to the success of our business,” – Jeff Swartz, CEO of Timberland.