Ford: Engaging Stakeholders to Drive Performance
"Focusing on sustainability has been integral to Ford’s recent return to profitability despite tough economic times – and Ceres continues to help lead us on this journey," – John Viera, Ford Motor Co.
Ford Motor Company has worked closely with Ceres since 2000 to not only disclose and improve its sustainability performance, but to embed sustainability expectations across its business model.
Before working with Ceres, Ford’s relationships with external stakeholders were often adversarial. Ceres helped Ford to shift that perspective by bringing it together with investors, issue experts and environmental and social advocates for constructive dialogues.
Ceres helped to develop Ford’s Code of Working Conditions. In 2008, the stakeholder team provided useful guidance to help Ford effectively communicate a 30 percent carbon emissions reduction target from its product lines by 2020.
The recent economic crisis has also forced Ford to reevaluate its business model and develop a bolder plan for navigating the future. "Our history of engagement with Ceres helped us recognize that sustainability must be at the core of our new business model," said John Viera, Ford's director of sustainable business strategies.
In 2008, Ford released its Blueprint for Sustainability, which outlines Ford's path to economic recovery and focuses on integrating sustainability from the factory to the boardroom. The Blueprint also maps out Ford's commitment to making its operations more sustainable and to developing even more sustainable vehicles for its customers.