Why Companies Are Making Their Voices Heard
Cynthia Curtis, Vice President and Chief Sustainability Officer at CA Technologies, thinks it’s essential that corporations that have real experience showing the business value of sustainability offer their voices to change the national dialogue on sustainability. As the newest member of BICEP, Curtis recently explained why CA Technologies has a stake in shaping the discourse on sustainability.
Curtis writes in her recent CA Community blog post:
|BICEP offers a new arena for business involvement in advancing climate and energy policies to counter the far-reaching risks and challenges posed by global climate change.
Combining the voices and expertise of leading businesses, like eBay, Gap, Jones Lang Lasalle, Nike, Starbucks, Symantec and many more, that have already embraced and seen the business benefits of corporate sustainability adds an important dimension to the discussion. When it is not just one political party or the other, but instead leading corporations (who have real experience and expertise in making sustainability work as a business driver) helping to lead the charge, the opportunity to create positive change in our system is expanded.
The story is often told that corporations want to maintain a business-as-usual approach when it comes to policy, but with companies like CA Technologies BICEP helps to amplify the voices of businesses that are pushing aggressively for innovation and new approaches for sustainability.