Sports Companies Are Teaming Up As Climate Activists
Playing sports is all about teamwork. When BICEP members, the Portland Trail Blazers and Aspen Skiing Company teamed up for the Aspen Skiing Company sustainability report, they both won. The message is clear: just making your business sustainable isn’t enough. Corporations must become climate activists in order to achieve true sustainability.
Aspen Snowmass featured Jerome Kersey, former professional basketball player for the Portland Trailblazers, on the front cover of their 2012 Sustainability Report. Why? Here’s what they said:
Most businesses trying to be sustainable focus on greening their operations and products. But that’s not nearly enough to stop climate change, and therefore doesn’t achieve true sustainability. If climate change doesn’t get fixed, business can’t be sustainable. That’s why corporations must become climate activists, pushing for big scale solutions. That’s also why we’ve got the Portland Trail Blazers’ Jerome Kersey on our cover.
While only 13 percent of Americans say they follow science, 61 percent identify themselves as sports fans. The Trail Blazers, along with Aspen Skiing Company, are partners in BICEP (Business for Innovative Climate and Energy Policy), an alliance of corporations pushing for progressive climate legislation. The Trail Blazers have used their unique, public- facing platform to advocate for positive change, leveraging their position within our communities and beyond.
That’s what differentiates the Portland Trail Blazers and gives them a unique advantage as a member of BICEP, www.ceres.org/bicep.
We love this kind of teamwork and are excited to see the role that sports can play in pushing for climate solutions.