Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically-based products for beauty professionals and consumers. Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first privately-owned company to sign the Ceres Principles in 1989 and the first beauty company in the world to manufacture with 100 percent wind power. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. Currently seven products hold Cradle To Cradle certification. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $32 million to support environmental projects around the world.